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How to Set Competitive Preschool Teacher Salaries

Use this preschool teacher salary guide to set competitive compensation, attract top talent, and reduce staff turnover at your childcare program.

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To attract and retain high-quality preschool teachers, offering a competitive salary is key. Fair compensation makes teachers feel valued, leading to better engagement, motivation, and long-term commitment. This stability is crucial for the children and families at your childcare program.

However, balancing competitive pay with your program's budget can be tricky. This preschool teacher salary guide will walk you through creating a fair and attractive compensation strategy, from researching the market to building a benefits package that goes beyond salary alone.

Understanding the market

Before you can set a salary, you need to understand the current market landscape. A competitive salary is relative to what other childcare programs in your area are offering.

Researching average salaries

Start by researching the average salaries for preschool teachers in your city and state. Several resources can provide this information:

  • The U.S. Bureau of Labor Statistics (BLS): The BLS provides national and state-level data on wages for various occupations, including preschool teachers.
  • Industry reports: Organizations focused on early childhood education often publish reports on compensation trends.
  • Job posting sites: Reviewing job postings for similar roles in your area can give you a real-time snapshot of what other programs are offering.

This research will give you a baseline and help you understand what candidates expect.

Considering location and cost of living

A salary that is competitive in one city may not be in another. The cost of living plays a significant role in determining a fair wage. A teacher in a major metropolitan area with high housing costs will require a higher salary than a teacher in a more affordable rural town.

Use online cost of living calculators to compare your area to others and adjust your salary range accordingly. Failing to account for location is a common mistake that can lead to high turnover.

Factors influencing salary

Once you have a baseline, you can refine your salary offers based on individual qualifications and the specifics of your program.

Education and experience

A teacher’s level of education and years of experience are two of the most significant factors influencing salary. It is standard practice to offer higher pay to individuals with more advanced degrees and a proven track record in early childhood education.

  • Education: A teacher with a master's degree in early childhood education typically earns more than one with an associate's degree or a Child Development Associate (CDA) credential.
  • Experience: Teachers with several years of classroom experience have developed skills that make them valuable assets. Reward this expertise with a higher starting salary or a clear path for pay increases based on years of service.

Certifications and specializations

Specialized skills and certifications can also command higher pay. If a teacher has training in areas like special needs education, Montessori methods, or bilingual instruction, this added expertise brings value to your program and should be reflected in their compensation.

Program size and type

The nature of your childcare program also affects salary structures. Larger programs may have more financial resources to offer higher salaries than smaller, in-home providers.

Similarly, a private, tuition-based preschool may have a different budget for staff compensation than a government-funded Head Start program. Be realistic about what your specific program can afford while still striving to be competitive.

Benefits beyond salary

A strong compensation package is more than just a paycheck. Comprehensive benefits can make your program an attractive place to work, even if you can't offer the highest salary in your area.

Health insurance

Offering health, dental, and vision insurance is a major draw for potential employees. Many teachers, especially those with families, consider health coverage a critical part of their compensation.

Paid time off

Generous paid time off (PTO) policies, including vacation days, sick leave, and holidays, show that you value your staff's well-being and work-life balance. This is a highly sought-after benefit in the early childhood field.

Professional development

Investing in your teachers' growth is an investment in your program. Providing opportunities for professional development, such as covering the cost of workshops, conferences, or continuing education courses, is a valuable perk that supports career advancement and improves the quality of your program.

Childcare Hiring Toolkit

Childcare Hiring Toolkit

Free templates and checklists to simplify every step of the hiring process.

Creating a compensation package

Combine salary and benefits into a structured compensation package that is clear and attractive to candidates.

Base salary

Determine a base salary range for each role based on your market research and internal budget. This range allows for flexibility to account for a candidate’s experience and education.

Incentives and bonuses

Consider offering performance-based incentives or annual bonuses. These can be tied to specific goals, such as achieving certain educational outcomes, receiving positive feedback from families, or taking on additional responsibilities.

Retirement plans

Offering a retirement plan, such as a 401(k) or a SIMPLE IRA, demonstrates a long-term commitment to your employees' financial security. Many programs offer to match a certain percentage of an employee's contributions, which is a powerful incentive for retention.

Budgeting for teacher salaries

Careful financial planning is necessary to support a competitive compensation strategy.

Assessing financial resources

Review your program's budget to determine how much you can allocate to staff salaries and benefits. This may involve analyzing tuition rates, enrollment numbers, and other sources of revenue.

Prioritizing staff compensation

Staff compensation should be a top priority in your budget. While it can be tempting to cut costs in this area, underpaying your teachers can lead to high turnover, which ultimately costs more in recruitment and training expenses.

Attracting and retaining talent

A well-defined compensation strategy is a key tool for recruitment and retention.

Recruitment strategies

Highlight your competitive salary and benefits package in your job postings and during interviews. Being transparent about compensation from the start can attract high-quality candidates and build trust.

Employee satisfaction and retention

Fair compensation is a cornerstone of employee satisfaction. When teachers feel that their hard work is recognized and rewarded, they are more likely to stay with your program. This creates a stable, positive environment for children and builds a strong reputation for your program in the community.

Legal and ethical considerations

Finally, ensure your compensation practices are legally compliant and ethically sound.

Fair Labor Standards

Familiarize yourself with the Fair Labor Standards Act (FLSA) and any state or local wage laws. These regulations govern minimum wage, overtime pay, and other aspects of employee compensation.

Transparency and equity

Strive for transparency and equity in your salary structure. Create clear, written policies for how salaries are determined and ensure they are applied consistently to all employees. This helps prevent pay disparities and fosters a culture of fairness and trust.

Investing in your program’s future

Developing a competitive preschool teacher salary and benefits package is one of the most important investments you can make in your program. It enables you to attract and retain dedicated, talented educators who are the heart of a high-quality early learning environment.

By taking the time to research the market, consider all influencing factors, and build a comprehensive package, you set your staff—and your program—up for long-term success.


Brightwheel is an all-in-one childcare management software that saves time and simplifies operations for early education providers. From billing and parent communication to curriculum and admissions, it combines everything you need in one easy-to-use platform. Trusted by millions of educators and families and backed by a dedicated support team, brightwheel strengthens family connections and ensures seamless operations with reliable performance and robust security. With brightwheel, you’ll spend less time on admin, more time with children.

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