Cookie Policy

Last updated: October 10, 2025

 

What are cookies?

This Cookie Policy explains what cookies are, how we use them, the types of cookies we use (i.e., the information we collect using cookies and how that information is used), and how to manage your cookie settings.

Cookies are small text files used to store small pieces of information. They are stored on your device when a website loads in your browser. These cookies help ensure that the website functions properly, enhance security, provide a better user experience, and analyse performance to identify what works and where improvements are needed.

 

How do we use cookies?

Like most online services, our website uses both first-party and third-party cookies for various purposes. First-party cookies are primarily necessary for the website to function properly and do not collect any personally identifiable data.

The third-party cookies used on our website primarily help us understand how the website performs, track how you interact with it, keep our services secure, deliver relevant advertisements, and enhance your overall user experience while improving the speed of your future interactions with our website.

Types of cookies we use

Essential / Necessary

Essential or Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

 

Cookie Duration Description
__cf_bm persistent This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
_cfuvid session Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services
li_gc persistent Linkedin set this cookie for storing visitor’s consent regarding using cookies for non-essential purposes.
__hssrc session This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.
__hssc persistent HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
_vis* persistent Visual Website Optimizer sets this cookie to track sessions created for a user.
VISITOR_PRIVACY_METADATA persistent YouTube sets this cookie to store the user’s cookie consent state for the current domain.
JSESSIONID session New Relic uses this cookie to store a session identifier so that New Relic can monitor session counts for an application.
m persistent Stripe sets this cookie for fraud prevention purposes. It identifies the device used to access the website, allowing the website to be formatted accordingly.
__stripe_mid persistent Stripe sets this cookie to set a unique session identifier to recognize users across sessions.
__stripe_sid persistent Stripe sets this cookie to set a unique session identifier for a single session.

 

Functional

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

Cookie Duration Description
_vis_opt_s persistent Visual Website Optimizer sets this cookie to detect if there are new to or returning to a particular test.
_vis_opt_test_cookie session Visual Website Optimizer creates this cookie to determine whether or not cookies are enabled on the user’s browser.
lidc persistent LinkedIn sets the lidc cookie to facilitate data center selection.
VISITOR_INFO1_LIVE persistent A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
ytidb::LAST_RESULT_ENTRY_KEY persistent The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.
yt-remote-connected-devices persistent YouTube sets this cookie to store the user’s video preferences using embedded YouTube videos.
yt-remote-device-id persistent YouTube sets this cookie to store the user’s video preferences using embedded YouTube videos.
yt-remote-session-name session The yt-remote-session-name cookie is used by YouTube to store the user’s video player preferences using embedded YouTube video.
yt-remote-fast-check-period session The yt-remote-fast-check-period cookie is used by YouTube to store the user’s video player preferences for embedded YouTube videos.
yt-remote-session-app session The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.
yt-remote-cast-available session The yt-remote-cast-available cookie is used to store the user’s preferences regarding whether casting is available on their YouTube video player.
yt-remote-cast-installed session The yt-remote-cast-installed cookie is used to store the user’s video player preferences using embedded YouTube video.
ipapi_data session Geolocation for state specific targeting & sales routing

 

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

Cookie Duration Description
_vwo_uuid_v2 persistent This cookie is set by Visual Website Optimiser and calculates unique traffic on a website.
_ga_* persistent Google Analytics sets this cookie to store and count page views.
_ga persistent Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
mp_*_mixpanel persistent Mixpanel sets this cookie to determine how users use the website so that a good user experience can be provided.
__hstc persistent Hubspot set this main cookie for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
hubspotutk persistent HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.
CLID persistent Microsoft Clarity set this cookie to store information about how visitors interact with the website. The cookie helps to provide an analysis report. The data collection includes the number of visitors, where they visit the website, and the pages visited.
_clck persistent Microsoft Clarity sets this cookie to retain the browser’s Clarity User ID and settings exclusive to that website. This guarantees that actions taken during subsequent visits to the same website will be linked to the same user ID.
MR persistent This cookie, set by Bing, is used to collect user information for analytics purposes.
SM session Microsoft Clarity cookie set this cookie for synchronizing the MUID across Microsoft domains.
_clsk persistent Microsoft Clarity sets this cookie to store and consolidate a user’s pageviews into a single session recording.
bugsnag-anonymous-id persistent BugSnag/Juicer sets this cookie for bug reporting and other analytical purposes.
YSC session YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
ajs_anonymous_id persistent This cookie is set by Segment to count the number of people who visit a certain site by tracking if they have visited before.
ajs_user_id persistent This cookie is set by Segment to help track visitor usage, events, target marketing, and also measure application performance and stability.
bw_attribution_event persistent Tracking for attribution for internal purposes

 

Performance

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie Duration Description
_vwo_uuid persistent Visual Website Optimizer sets this cookie to generate a unique id for every visitor and for its report segmentation feature. The cookie also allows to view data in a more refined manner.
_vwo_ds persistent This cookie stores persistent user-level data for VWO Insights.
_vwo_sn persistent This cookie stores session-level information.
SRM_B persistent Used by Microsoft Advertising as a unique ID for visitors.
_uetsid persistent Bing Ads sets this cookie to engage with a user that has previously visited the website.
_uetvid persistent Bing Ads sets this cookie to engage with a user that has previously visited the website.

 

Advertisement

Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

Cookie Duration Description
_gcl_au persistent Google Tag Manager sets this cookie to experiment advertisement efficiency of websites using their services.
test_cookie persistent doubleclick.net sets this cookie to determine if the user’s browser supports cookies.
bcookie persistent LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.
_fbp persistent Facebook sets this cookie to store and track interactions.
MUID persistent Bing sets this cookie to recognise unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
ANONCHK persistent The ANONCHK cookie, set by Bing, is used to store a user’s session ID and verify ads’ clicks on the Bing search engine. The cookie helps in reporting and personalization as well.
yt.innertube::nextId persistent YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests persistent YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
__Secure-ROLLOUT_TOKEN persistent YouTube Cookie
__Secure-YEC persistent YouTube Cookie
__Secure-YNID persistent YouTube Cookie

Manage cookie preferences

Consent Preferences

You can modify your cookie settings anytime by clicking the ‘Consent Preferences’ button above. This will allow you to revisit the cookie consent banner and update your preferences or withdraw your consent immediately.

Additionally, different browsers offer various methods to block and delete cookies used by websites. You can adjust your browser settings to block or delete cookies. Below are links to support documents on how to manage and delete cookies in major web browsers.

Chrome: https://support.google.com/accounts/answer/32050

Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac

Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-US

Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc

If you are using a different web browser, please refer to its official support documentation.